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the road to travel marketing success
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It’s a global village, and today’s tourists want to explore it all. The travel industry is responding, increasing the "clutter" of marketing and public relations messages bombarding potential visitors on a daily basis. This glut of destination information adds to the pressure for those in travel marketing and public relations to make every dollar - or franc, or peso - count.
Development Counsellors International (DCI) can help. We’ll work with you to differentiate your location and communicate your key assets and messages to travelers in your target demographic and specialty markets.
Since our firm was established in New York City in 1960, we have carved a unique niche in destination marketing and travel public relations, working for more than 350 cities, regions, states and countries.
Many of us have worked on your side of the table, so we understand the challenges you face and the opportunities on which you can capitalize. We know the issues that sometimes stand in your way and can recommend solutions for overcoming these barriers. We also know how to think about tourism from a fresh perspective, developing creative ideas and spotting trends before your competitors.
As a destination marketing and public relations specialty firm, we have developed longstanding relationships with top-tier wholesalers, tour operators, travel agents, leading airlines, national and international travel journalists in print, broadcast and online outlets and social media thought leaders. We can connect you with travel industry representatives who can help you expand who is selling your destination and what they are selling so you can increase your marketshare. Our "most wanted" approach to media relations assures our clients that we’re focusing on their highest priority targets for editorial placement and coverage.
In short, we "get" destination marketing. The word destination implies that one has arrived at a special place after a journey. We want to help you reach your goals - your destination - through our travel marketing expertise.
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 | The DCI team includes more than 40 professionals, the largest assembly of place marketing specialists in the world. |
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